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Английский язык делового общения - страница №3/6

Lesson 5: English Grammar Exercise


Prefixes
Prefixes are placed before a word and change the meaning of the word. If you are not familiar with what certain prefixes mean you can completely change the meaning of a word and the message that is being conveyed may not make sense or you may interpret it incorrectly. It is important to know what prefixes are, how they are used, and how they affect words in the English language.


Prefix

Meaning

Examples

Anti-

Against

Antibiotic

Bi-

Two

Bicycle

Contra-

Against

Contradict

Di-

Two

Diameter

Dis-

Apart, Away from

Dissatisfied

Ex-

Former

Ex-employee

Ex-, E-

Go out from

Exit

Extra-

Beyond

Extraterrestrial

Hyper-

Extremely

Hyperactive

In-, Im-, Il-, Ir-

Negative, Not

Irresponsible, Impossible

Inter-

Between

Interaction

Intra-

With

Intracostal

Intro-

Inward

Introduction

Macro-

Large

Macroeconomics

Micro-

Tiny, Small

Microeconomics

Mis-

Wrong

Misunderstand

Mono-

One

Monolingual

Multi-

Many

Multilingual

Neo-

New

Neopolitan

Non-

Negative, Not

Non-Aggressive

Omni-

All

Omnipotent

Poly-

Many

Polymer

Post-

After

Postwar

Pre-

Before

Previous

Re-

Again

Reapply

Retro-

Backwards

Retroactive

Semi-

Half

Semi-annual

Sub-

Under

Submarine

Super-

Above

Supercede

Tri-

Three

Tricycle

Un-

Negative, Not

Unknown

Uni-

One

Unicycle



Exercise A: Describe what the words below mean based upon sentence context and what you have learned about prefixes..

1) There was an anti-war campaign going on in Austrailia.

2) Her ex-boyfriend hasn’t talked to her in years.

3) One of the computer’s microchips was damaged so we had to take the computer to be repaired.

4) Her new outfit was multi-colored and very fashionable.

5) The couple decided that a non-traditional wedding was the best choice for them.

6) The post-depression period left many people without money or food.

7) In retrospect, it was not a good idea to.

8) International relations are much better now.

9) He was mistaken to think that he could cheat.



10) He is an unreliable person. You can’t depend on him to do what he says he will do.

Lesson 6

New Business and Strategic Planning



Lesson Introdction
New Businesses
In order to create a new company you must first evaluate your marketplace and make an estimation of the future success of the company you wish to create. The typical approach to make this kind of assessment is through writing a business plan. A business plan will allow you to get a better idea of whether or not your idea for the new company you are considering is a good idea or not. When writing a business plan there are many factors that and individual must consider and evaluate in order to conclude whether or not a business idea is a good one or not.
Strategic Planning
Strategic planning is key to the evaluation of a new business idea and to the established company. Strategic planning goes through a very rigorous process of identifying strengths and weaknesses of different ideas and directions the company is considering. This process allows the company to make well –informed decisions and plans for the future. The evaluation system of strategic planning helps to ensure that the company will remain stable and profitable in the future. Although strategic planning is limited due to a company’s inability to see unpredictable changes, it offers the company a plan of action to follow. This plan of action helps the company to stay in business and be aware of its goals.


Factors that are Important for New Business




Low taxes

Skilled staff available for hire

Low interest rates

Cheap rent prices

Stable economy

Good transportation links

Cheap labor

Strong and stable currency

Government grants

Exercise 1: Match the words on the left to their definitions on the right.



  1. Interest rate

  1. The market value of a country’s output

  1. Exchange rate

  1. General increase in prices

  1. Inflation rate

  1. Cost of borrowing money

  1. Labor force

  1. Price at which one currency can buy another

  1. Tax incentives

  1. Percentage of people without jobs

  1. Government bureaucracy

  1. People working

  1. GDP

  1. Low taxes to encourage business activity

  1. Unemployment rate

  1. Money from overseas

  1. Foreign investment

  1. Official rules/regulations/paperwork

  1. Balance of trade

  1. Difference in value between a country’s imports and exports



New Vocabulary Review

The interest rate is the cost of borrowing money.

The exchange rate is the price at which one currency can buy another.

The inflation rate is the general increase in prices.

The labor force is the total number of people working.

Tax incentives are low taxes that are offered to encourage business activity.

Government bureaucracy consists of official rules, regulations and paperwork.

GDP is the Gross Domestic Product and is the total value of goods and services produced in a country.

Unemployment rate is the percentage of the population without jobs.

Foreign investment is money from overseas.

Balance of trade is the difference in value between a country’s imports and exports.



Vocabulary Exercise




The economy is stable following the problems of the past two years. By following a tight monetary policy the government has reduced the i____ r___ to 2%. After going up dramatically, the i_____ r_____ to 8%. The last six months has seen a slight improvement in the e______ r____ against the dollar. The G____ has grown by .15%. Exports are increasing and the b_______ of t_______ is starting to look much healthier. The u____ r____ continues to be a problem as it is still at 16%. In order to stimulate the economy and attract f____ i____ the government is offering new t____ i____ as well as making a renewed effort to reduce g____ b____. Finally, a large skilled l___ f____ means there could be attractive investment opportunities over the next five years.



Answers to Vocabulary Exercise




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