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8Образовательные технологии


На занятиях используются различные образовательные технологии, активные и интерактивные формы проведения занятий - деловые и ролевые игры, разбор практических задач (Dilemma and Decision), драматизация, презентации, командные соревнования, диспуты, дискуссии, встречи с носителями языка, обсуждение лекций, прочитанных в НИУ ВШЭ - Нижний Новгород носителями языка и т.п.

8.18.1. Методические рекомендации преподавателю


Преподавание дисциплины предполагает использование преподавателем всего многообразия форм и методов работы по формированию и развитию иноязычной коммуникативной компетенции студентов, включающих:

- в области развития устной речи: составление и воспроизведение диалогических и монологических высказываний (докладов, сообщений, заметок и пр.); реферирование статей из аутентичных источников, реферирование русских статей на английском языке, сжатое изложение услышанного и прочитанного; творческое развитие мыслей, тем; презентации, интервью, переговоры, телефонные разговоры, соревнования, языковые и ролевые игры, драматизация, просмотр и обсуждение видеоматериалов, фильмов и т.д.

- в области письменной речи: написание деловых писем, служебных записок, отчетов, меморандумов, протоколов собраний, сочинений на заданную тему; словарных и текстовых диктантов, тестов, эссе; электронных сообщений, факсов, докладов и пр.

8.2 Методические указания студентам


Самостоятельная работа студента может носить как индивидуальный, так и групповой характер. Она предполагает как выполнение предложенных преподавателем заданий, так и самостоятельный поиск необходимого учебного материала с использованием современных технических средств.

9Оценочные средства для текущего контроля и аттестации студента

9.1 Тематика заданий текущего контроля


Тематика заданий текущего контроля представлена в тематических блоках раздела 7.

9.2 Вопросы для оценки качества освоения дисциплины

9.2.1 Примерный перечень вопросов к зачету на 1 курсе:


What is your best friend’s personality? What’s Carl Jung contribution to the psychiatric medicine?

What types of personality did Carl Jung identify? What are they characterized by? What qualities do extraverts possess? What are the advantages and disadvantages of having a strong personality? What is a personality clash? Why has Hideo Nakata become famous? What mistake do people make about charisma? What characteristics are proper to charismatic people? What does the stereotype of ‘women being worse drivers than men’ derive from? What are the most popular destinations for people from your country? What’s the difference between ‘travel’ and ‘tourism’? Who is Thomas Cook? What is an ‘armchair traveller’? How could travel develop in the future? What is Marko Polo famous for? How did it happen so that Valentina Tereshkova became a cosmonaut? Which explorer was accused of not telling the truth about their achievements? What is Wilfred Thesiger famous for? What is Amelia Earhart destiny? What are the best paid jobs in your country? What qualifications are likely to be required of a candidate for the post of the Finance Director? What are the advantages and drawbacks of homeworking? What are killer questions? What is killer questions’ purpose? What’s the experts’ opinion on killer questions effect? How should one behave if asked a killer question? What should an applicant do to find a good job? What jobs are likely to be most suitable for energetic and ambitious people? What qualifications are desirable for: an engineer, a pilot, a psychologist, a manager, a financier? Have your language skills let you down when abroad? Why has English become an international language? Should governments have a duty to protect their countries’ languages? Why (not)? Is SMS threatening the ability to write good English? Why (not)? What is teachers’ attitude to texting? Why are languages disappearing? Why do some people think there’s no reason to worry about the death of languages? What are the most spoken languages in the world? Which country has the highest percentage that uses English as a second language? What are the best ways of improving the language skills? Have you ever bought something just because of an advert? When? What were your reasons? What does AIDA mean? How has advertising changed over the years? What makes a good advert? What sorts of things were advertised in ancient times? What effect did printing have on advertising? What is USP? Why is it important for a product to have a USP? What are the characteristics of adverts aimed at children? Why is advertising considered to have a harmful effect on children? Have any measures to protect children from advertising been introduced? Why (not)? etc.


9.2.2 Примерный перечень вопросов к зачету на 2 курсе:


What types of companies do you know? What does each type mean? What do companies do in order to expand? What types of companies present a threat to a large corporation? Why? Which type of company would you prefer to work for? What are the advantages? What are the positive and negative impacts on companies of the following: developments in technology; growth in the power of consumer groups; expansion of e-business; increase in shareholder power; financial scandals; transfer of money and jobs to cheaper countries; weakening trade unions. What were the characteristics of corporations in the past? What is the key to survival for companies in future? Would you prefer to be a freelance worker or be employed with a fixed salary? Why will “choice” play a major in determining the structure of tomorrow’s company? Tell us about the difference in steep/flat hierarchies, please! Which one contributes more to higher efficiency? What is the role of a leader? How can management styles vary? Which of the management styles is more efficient: delegating responsibility to subordinates or using your authority to control operations directly? What is the best way to manage and motivate employees? What style of management is particularly important during an economic upswing? What do toy think of fear as a motivating factor? What do you think of an “open-leave” policy employed by some companies? What kind of language is characteristic of direct/indirect cultures? Howe can this difference cause misunderstanding in multicultural teams? What qualities, skills and experience do effective managers need? What kind of leader is needed to head a successful firm? What kind of person can turn around a failing company? Is a good leader necessarily a successful manager? What ways of motivating and inspiring employees do you know? What does the choice depend on? What are the most common mistakes made by managers? How does an organization usually define its mission? What is company strategy? What factors should a company consider when undergoing the strategic planning process? Why is it important to analyse where a business stands in relation to its markets and competition? What is SWOT analysis? Who is a “fat cat”? Do top managers always deserve the lavish pay packages they are awarded? Can we consider stock options to be a performance-related bonus? How can market changes affect stock options? How do some managers exploit the situation? Should top manages’ reward be performance-related? What should a remuneration package be like? What ways of motivating top staff/factory floor workers do you know? What do you think about attempts to lessen remuneration differences between levels employees? Should all jobs receive the same benefits? How are employees generally evaluated? Would this work for managers? Which of the remuneration packages’ elements are the most/least important to you? How can we measure a CEO performance? Is the gap between executives’ pay and that of factory floor workers’ wide? Do they sometimes receive huge rewards despite poor efforts and poor results? What is shareholders’ reaction to this situation? How cab management motivate staff to stay with their company? Who has economic development brought more benefits to? Why do environmentalists oppose development? How has the quality of our lives changed due to development and technical progress? What are the origins of the Organisation of Economic Cooperation and Development? What sort of work does it do? How is the OECD changing? What are the 4 P-s of the traditional marketing mix? Why do companies create brands? What do brands represent? What are your favourite brands of clothes/cars/shampoo/cosmetics? Why do you prefer these to other similar brands?

Let’s consider the marketing mix for the brand! What are the product’s features? How expensive is it in comparison with other similar products? Where and how is it usually advertised? Where can you buy the product? What usually influences your buying decision? Do you believe advertisements? What are your favourite commercials? Do you agree that “brands force us to look alike, eat alike, be alike?” What is more important for a brand: product features or a certain life style? What makes you think so? Why is it getting increasingly more difficult for admen to reach consumers? What do you think about this method of marketing when young couples get married in the USA they are given a gift bag from companies that want to promote their products? Can you think of other “points in life” when people would be particularly vulnerable to marketing tactics such as these? What forms of point of sale promotion do you know?

Why is it said that brands are companies’ most valuable assets? What lies behind a symbol? What are the most important characteristics of a brand? Can you think of any celebrity endorsements? What products did they promote? What are the characteristics of factual/vague cultures? How might these differences cause misunderstanding in multicultural teams? What are upmarket/upscale (USA) products? On what products can the up-mark be considerable? Is the profit margin on high-volume products big or small?

How can the product’s benefits be communicated to the customer? How does the product reach the customer? Who is involved in the distribution channels? What is the difference between consumer marketing and business-to business/industrial marketing? How can outsourcing reduce operating costs for businesses? What do we call the process when business is contracted out to a third party?

What is off-shoring? Which of the cervices: payroll services, recruitment, PR, IT support can be outsourced successfully? Why? What are the disadvantages and risks of going off-shore? What are the benefits? Can a SWOT analysis be useful in defining the prospects of an off-shoring project?

What are the advantages for the countries where businesses outsource some of their business processes? Can you think of any Russian company going off-shore? Would you be interested in working for example in India, if your company decided to of-shore some of its operations there? What terms and conditions would you make? Should important decisions be made by senior managers or by consensus after everyone has contributed suggestions and opinions? If you were a CEO of a company, how would decision-making be made? What is more characteristic of Russian business culture? How might this difference cause misunderstanding in multicultural teams? What can mismanagement and irregularities in financial management lead to? What was the demand for stricter corporate governance caused by? What company documents are usually checked by auditors?

What sort of information does a balance sheet contain? What figures would you check if you wanted to invest into a company? How can companies make the figures in financial documents more attractive? Do you think CEOs who falsify accounts are criminals and should go to jail or is it an acceptable risk if it helps to safeguard the company’s future and jobs? What financial scandals have you heard about? What is your idea of a good presentation? Should it be formal and technical or do you prefer a more entertaining style? Which style of presentation is more typical of our country? How might these attitudes affect the dress, style and use of visual aids in presentations different countries?

Which company department is responsible for recruiting new personnel? What does the procedure look like? What does it mean; to be on the payroll? What steps are involved if you apply for a job?



What questions are usually asked at a job interview? What are the 3 types of job interviews? If you were given responsibility for hiring several thousand employees in a short period of time, how would you organize the process? Would you reject candidates who have made spelling mistakes in their CVs and covering letters? Why? What is your attitude to on-line interviews? What would you recommend to a person who is going to a job interview? What information does a CV contain? What are the typical headings? What is small talk? What topics are suitable for a small talk? Which ones are considered to be unsafe? What is meant by closing a conversation at the right moment and in the right way? What do we mean by “personal space”? How much personal space do people in Russia need? How might this difference cause misunderstanding in cross-cultural communication? what innovative recruitment techniques do you know? What does counterfeiting mean? What industries and businesses are mostly by counterfeiting? Why have digitization and the internet made it easier to mass reproduce and distribute counterfeit products? Can you give examples of copyright infringements? Which ones do you consider to be the most dishonest? How does counterfeiting benefit consumers? What are the most serious consequences of counterfeiting for consumers? How are high prices of branded goods justified? Who are copycats? How can customers distinguish fakes from genuine goods? What are the most effective ways of fighting the copycats? Are counterfeiters perpetrators in your opinion? What role has technology played in the expansion of counterfeiting? How do counterfeiters often obtain their production masters? What are the distribution networks for counterfeit products? What effects does counterfeiting have on legal business? What would you have done if you had been offered pirate copies of your favourite music? In what case would you refuse to buy a fake? Should the “paparazzi” photograph celebrities without permission? Should celebrities be able to trademark their own faces?

Should celebrities be protected from intrusion at private events? How do electronic marketplaces function? What types of markets can be found in modern economies? What kinds of goods are sold on the commodities market? What kinds of goods are sold on the consumer market? What are the advantages and disadvantages of buying and selling online? How is buying on-line organized? What is necessary for starting up an online business? What is crucial to the success of an auction site? What are the main threats to the success of e-business? What companies specialising in e-business have you heard of? What are their activities? How should the selling process be organized? What makes an advertisement successful? What does the abbreviation AIDA stand for? What can make a consumer want to bid for an item on an auction website? What products are sold on-line best of all? What benefits can a customer of an e-business enjoy? What services do web agencies offer? How can an online sales channel influence the company's sales? What is special about e-Bay? What prospects does e-business have in Russia? What organizations can exercise pressure on governments in order to make them change policies? What methods are used by various pressure groups in their activities? Which types of demonstrations are used by protesters? What is meant by litigation? What are the main spheres of activities of pressure groups? How can celebrities help this or that pressure group to achieve their goals? Give examples. What does protectionism consist in? Why is it criticised by charities? What did the “Jubilee 2000” campaign consist in? How are charities involved in the process of globalization? What does DATA group insist on and why? Why was the American farm bill argued about? What do you know of Oxfam’s activities? Which way of protesting is more effective, the peaceful or the violent one? What goals should one bear in mind when planning a media campaign? What are the characteristics of the key message of a media campaign? How is a successful news release prepared? What ways of helping the developing countries do you consider as most reasonable and efficient? What is the role of the international organisations (the IMF, World Bank) in helping the poor countries? What Russian pressure groups or charities do you know? What are their purposes? Would you take a chance to participate in a protest campaign? If no, why? If yes, under what circumstances? Which means of communication are applied in modern companies? What is meant by “information overload”? Which types of business correspondence does a manager deal with at work? What disorder do psychologists call “Information Fatigue Syndrome”? What is the origin of information overload? 6) How has new technology increased the amount of office information lately? How does the view on productivity change in a knowledge economy? Who is especially affected by infoglut? What are the negative consequences of infoglut? How can infoglut be coped with? How has e-mail influenced the process of running a business in terms of communication? What is called “messaging meltdown”? What are the consequences of messaging meltdown? How might a person turn into an information junkie? What is necessary to write e-mails effectively? How can a badly written e-mail hinder communication? What do communication agencies specialize in? In what cases do companies turn to PR agencies? What makes a good news story? What does a press release consist in? How has the sphere of communication and PR developed in Russia over the last decades? What does logistics mean? What benefits for companies do smart logistics offer? What is the freight industry? What does a supply chain consist of? What is the role of so-called “consolidators” and “integrators”? What main problems do customers face when shopping? What problems do retailers confront most often? How are RFID systems made? What is the reason of the sudden excitement about “smart tags”? How will retailers gain from “smart tags”? Which supermarkets were the first to introduce the new technology? What are the primary uses for “smart tags”? How is the “smart tag” different from the barcode? How will manufactures benefit from the new technology? What will the benefits for the consumers be? What difficulties may arise from using “smart tags”? What is the function of the “kill command”? How can the application of the new technology change the unemployment rates in the country? What measures should be taken by retailers to protect consumers as regards security and privacy? How should “grey consignments” be dealt with? Which is the critical factor for commercial success? How can businesses innovate? What are the risks and benefits of launching a new product? Which products that appeared in the XXth century were revolutionary? Who invented them and how did they improve throughout the century? What is characteristic of a creative person? Which innovators in business do you know? Which companies do they work for? What turns a designer’s new project into a “flop”? What turns a project into a success? Which phases is the process of developing new products divided in? What does imagining a product mean? What is the purpose of a prototype? What should the phase of business analysis investigate? What difficulties may appear at the stage of manufacturing? What is important in launching the new product? Give an example of a successful and failed innovation. How are new and innovative businesses supported? What does the StartUp Programme of Techstart consist in? Which spheres of business offer most opportunities as regards innovation? What are these opportunities? Which factors should be analyzed before starting an innovative project? What genuinely innovative products have you recently used or heard of?

9.2.3 Примерный перечень вопросов к зачету на 3 курсе


What kind of strategic company alliances do you know? Why do companies create strategic alliances? What should CEOs be aware of when venturing into alliances? Do alliances always result in increased shareholder value? What are the reasons why alliances may end in failures? What could be done by both companies to ensure a smooth transition from one corporate culture to another? What is a project? What involves managing a project successfully? What do we call people in charge of a project? What do project managers need on order to complete the work on time and on budget? What are the 4 phases of a project life cycle? Which tasks does the initiation/planning … phase include? Which of the project phases do you consider to be the most important? What was the biggest novelty implemented by British Airports Authority while constructing Heathrow airport’s fifth terminal? What biggest projects of the century do you know? Is it typical of Russian business culture to respect deadlines? What is team work? How are professionalism and efficiency often measured? Why do successful teams accomplish their objectives? In what case is a meeting a success? What is the role if the chair-person/ facilitator? What possible reasons for holding meetings can you name? Which tasks could be easily completed by e-mail, memo or telephone? Which tasks are best achieved in a meeting? What types of alternative meetings do you know? In what situations and for which purposes can they be best used? Which h type of meting would you prefer? Why? In what case are meeting a waste of time? Why do corridor and coffee machine meetings often turn out to be more efficient? What happens if meetings haven’t been properly organized? Are team building/molding activities a necessity? Can teams be built of their own accord? How do you feel about such team building activities as bungee jumping, paintballing, etc? What other activities can help to mould a team? What can management do if team morale is low? What team roles do you know? What are the functions of a team leader/facilitator/recorder/time keeper? Which of the team roles is responsible for: reviewing the agenda; providing resources; providing updates; writing down key points; establishing ground rules? In which of the roles do you see yourself? Your group mates? Why? Team building involves individual members being positive and putting the team’s interests ahead of their own? What other qualities should team members possess? Would you describe Russian business culture as individualistic or collectivist? What’s characteristic of individualistic/collectivist cultures? How might a difference in attitude cause conflict in multicultural teams? Is information a key resource for modern businesses? Why? Does information management have a direct impact on company efficiency? In what form does information flow between different parts of a business’ information system? What allows this information to be gathered, processed, exchanged and stored? What does it mean: to be able to analyse developments in your business in real time? What opportunities do managers get from the fact that they can analyse developments in their business in real time? What are information systems connected to? What common problems do all info systems face nowadays? Why has the amount of info increased so sharply/dramatically in recent years? Do you think it will continue to increase like this? What problems is it fraught with? How has it changed the way that people live? How do communicate information? What is an intranet? What are its advantages? How difficult is to manage an intranet? What are the main security issues for the intranet? Who supplies content for the intranet? Do you think intranets are a good idea, or do they just contribute excessive amounts of information? What is a real-time enterprise? What are the main benefits of a real-time enterprise? How do you deal with excessive amounts of information? Do you think that having a lot of info makes it easier for managers to do their jobs? How will the business of the future be affected by the development of IT? What are some of the risks if business becomes more and more computerized? What is the difference between “business intelligence” and “industrial espionage”? What are the sources of business intelligence? What forms can industrial espionage take? How can competitors obtain info from employees? How can companies protect their info systems? What is the best way to make staff more aware of security risks? What would you do if you suspected that your colleague has given away confidential information? Do we usually ask direct questions or questions that are phrased in an indirect manner and allude to things rather than explicitly state them? In other words: do we belong to direct/indirect culture? What sort of misunderstanding can arise between people from direct/indirect cultures? What is a saturated market? Is consumer electronics market a saturated one? In what ways are consumer electronics products are changing our lives? What innovations have changed for ever the way we work and view the world? What is nanotechnology? (a science that combines computer technology and chemistry to build things from atoms) What opportunities does it offer? In what field has our lifestyle been changed most dramatically? Do you believe that a new range of mobile phones for dogs has recently been launched in the US? How can the potential market for mobile phones in Japan be at least 5 times greater than the population? Why is it good to make use of people’s phones when they are asleep? What reasons can you think of for installing phones on dogs, in cars, laptop computers, household appliances and industrial machinery? Where can telecommunications companies find new untapped markets in order to boost their falling revenues? Why is it said that the mobile industry is “a victim of its own success”? How are some countries allowing poor people to use mobile phones? How may a product or service’s benefits advertised? Why do companies continually have to look for new and innovative ways of advertising? What non-media forms of advertising do they turn to in order to communicate their products’ benefits? What is the cause of the big changes taking place in the advertising industry today? What are the most effective ways of targeting the audience effectively? Do companies usually create their own advertising campaigns themselves? How many adverts do you see every day? Where are they placed? Which three media do you think are used most in advertising? Why are more people rejecting traditional sales messages? Who is “a sophisticated consumer”? Why have some forms of advertising become ineffective? What are the weaknesses of the internet as an advertising medium? What new services have advertising agencies started to offer? What are the most cost effective means of advertising, from your point of view? Is advertising always effective? What proportion of the money spent on advertising may be wasted? How can cost effectiveness of an advertising campaign be measured? What examples of product placement in films, video games or on TV can you think of? Is this an effective form of advertising? What are your most/least favourite adverts? Can you think of any advert that you find distasteful? Should it be banned? Give your reasons! Which current adverts do you think are the most creative in our country? How is the advertising industry regulated in Russia? What sorts of products or services can’t be advertised? What happened in the past when new advertising media appeared? What are peak viewing times in Russia? What subjects should be avoided if you are telling a story in a business context? What determines (lays down) the conditions under which companies can operate in their home markets and abroad? Whose services can companies use to take legal action (litigate) in order to obtain compensation for harm they have suffered? Who represents both sides in a law suit? What do we call the person who brings the lawsuit against the defendant? In what case can businesses be sued? Is it possible to settle lawsuits out of court? How? Do you know any examples where people have sued companies and were awarded unreasonably high compensations? What is your attitude to them? What forms can litigation against companies take? Can litigation affect a Co’s stock price? How? What are the arguments for and against litigation? Why is litigation costing companies more money than before? What are the most common categories of litigation? In some countries more and more people are prepared to litigate either against businesses or against professional people. Will this benefit society in the long term? Is bargaining an accepted part of the interaction when making a purchase in Russia? What are the situations and settings where people are more likely to bargain? Why are brands often referred to as “more than just product names”? What is the main function of a brand? Whose job is it: creating brands and brand awareness? What is brand extension? Why can overexposur5e be damaging to a luxury brand? What brands convey the image of prestige/reliability/exclusivity to the public? Can you give reasons why a brand can lose its image? What should be done if the brand image needs renewing? How are corporate identity and brand image linked? What is a key distinguishing factor in terms of competition? What is the biggest challenge companies face in establishing a clear brand identity? Who are entrepreneurs? How do they make their living? Where does money for a new business come from? Who are business angels? How can profits and dividends for shareholders be increased? What are the responsibilities of professional fund managers? What are ethical investments? What successful investors are familiar to you? What is behavioural finance? Why don’t companies sometimes abandon projects on which they are losing money? Why is it irrational to invest only in your own country? Why are people more concerned about losses than gains? How can wrong decisions affect stock market investors’ future decisions? It you inherited 100000$, how would you invest it? What are the pros and cons of investments such as art, antiques, rare books, wine? Which of them present highest/lowest risk? What does setting priorities mean? If you wanted to set up a new ethical investment fund, what tasks would you come up with first? In what terms do you measure success in life/business? What are fossil fuels? What do energy companies do? What products are derived from petroleum? What essential components for industry are derived from oil? What can drive up oil prices? What makes companies and governments develop alternative or renewable energies? What is creating pollution and causing global warming? What can people do to reduce the amount of energy that they use? Why is it of utmost importance to have objective estimates of petroleum reserves? Which groups have a vested interest in exaggerating oil reserves? Why? How would a shrinking oil supply affect energy companies/ consumers/ economies of developed/ developing countries? What would be the most/least serious consequences of a diminishing supply of petroleum? How do you think people will be affected by developments in the energy industry over the next 10 to 20 years? What are the possible scenarios for the future of the energy sector? What types of energy do you know? What is renewable energy? What are the advantages and disadvantages of renewable energies? What do most renewable energies rely on? (the sun) What renewable energies don’t depend on the sun? What are the main users of energy? Can nuclear energy be a solution to the problem of fossil fuels depletion? Would you mind living next to a nuclear power station? What is an IPO? What is a plc? What must a company do before it can go public? Whose services can a Co use to underwrite the offering? Are there any disadvantages of going public? What are they? What are the advantages? How would you decide whether to buy or not to buy shares of a company that was going public? Can you think of an example of a company that has recently gone public? How successful has it been? What do you know about Google? What is unusual about the way it organized its IPO? What are the 2 principles on which Google was founded? Have they retained the principles while going public? What is the difference between the traditional and public auction approach? What are the risks and threats of not following the traditional route and bypassing Wall Street when going public? Has Google made any mistakes while going public? Would you buy Google shares if you were considering making an investment now? Has the company suffered as a result of having antagonized the Wall Street community? If you were a CEO going ahead with plans for an IPO, would you choose an auction or would you use the services of an investment bank? What are the reasons why a business might decide to go public? What is important when making a presentation? When do you have to adapt the style of your presentation? What style of presentation do Russian people use? Is it considered acceptable to use humour in a presentation?

9.3Примеры заданий промежуточного /итогового контроля


Ниже приводится образец устного задания для выполнения на экзамене у студентов 1 курса:

Examination card1


  1. Speak on the topic “Different personality types”

  1. Make up the dialogue on the topic “Trends”

3. Answer the examiner’s questions on the topics studied

Вопросы к экзамену на 2 курсе:



Examination card1

1. Answer the examiners’ questions on the topic Outsourcing”.

2. Make a mini-presentation on one of the two topics suggested. You have one minute to prepare your ideas.

What is important for a company when …?



Developing in a traditional way

  • Exploiting the natural resources

  • Investing in construction projects





What is important for a company when …?



Green imperialism prevails

  • Preserving original inhabitants and nature

  • Finding new energy sources






3. Make up a dialogue on the topic Recruitment.

You are given responsibility to hire several hundreds of workers for the overseas subsidiary of a public catering company.

Discuss the situation together and decide:


  • What qualifications the applicants should have

  • What type of job interview to use

4. Read the article on the topic “Counterfeiting”, summarize it and focus on the problems raised there.


Ниже приводится экзаменационное задание устной части итогового экзамена:




Examination card1

Answer the examiners’ questions on the topic Advertising”.

Make a mini-presentation on one of the two topics suggested. You have one minute to prepare your ideas.

What is important for a company when …?

Going public in a traditional way

  • Research and advice of analysts

  • Good relationship with an investment house

What is important for a company when …?

Going public by a public auction

  • Good publicity

  • Reducing the role of brokerages

Discuss with your partner the topic suggested. You have 30 seconds to look at the prompt card.

Your company is suffering losses in its overseas subsidiary.

Discuss the situation together and decide:


  • What consulting services to ask for

  • Whether to apply to a global consultancy or invite a local expert.

4. Read the article on the topic “Banking”, summarize it and focus on the problems raised there.



10Порядок формирования оценок по дисциплине

В ходе учебного процесса преподаватель осуществляет текущий, промежуточный и итоговый контроль работы студентов.



Текущий контроль предполагает оценку работы студентов на практических занятиях во всех видах иноязычной коммуникативной деятельности (аудировании, говорении, чтении, и письменной речи). Оценки за работу преподаватель выставляет в рабочую ведомость.

Оценка по 10-ти бальной шкале за работу на практических занятиях определяется как 0 аудиторная.



Самостоятельная работа студента оценивается либо на занятии (это касается устной речи) в виде прослушивания подготовленных монологов и диалогов, либо во внеучебное время (письменные работы).

Результирующая оценка за текущую работу (текущий контроль) складывается из оценок за домашнее задание, контрольные работы и эссе и рассчитывается следующим образом:

О текущий контроль= 0,2д.з. + 0,4 эссе 0,2 + 0,4к.р

В случае, если эссе учебным планом не предусмотрены,

О текущий контроль= 0,5д.з. + 0,5к.р


Накопленная оценка за каждый этап складывается из оценок за текущий контроль, аудиторную и самостоятельную работу и рассчитывается по формуле:

Oнакопленная = 0,5 текущий контроль + 0,25 аудиторная +0,25 самостоятельная
Промежуточный контроль осуществляется в форме письменного тестирования (аудирование, чтение, письмо) и устного зачета/экзамена (говорение). Оценка за промежуточный контроль включает также оценку за текущий контроль и рассчитывается по формуле:

О промежуточный контроль = 0,3 текущий контроль + 0,2 письменное тестирование +0, 5 устный зачет/экзамен


Промежуточная оценка за каждый этап складывается из накопленной оценки и оценки за зачет/экзамен и рассчитывается по формуле:

Опромежуточная = 0,5 накопленная + 0,5 промежуточный контроль


Накопленная итоговая оценка складывается из промежуточных оценок за 1,2,3 этап и накопленной оценки за 4 этап и рассчитывается по формуле

О накопленная итоговая = (Опромежут1промежут2 + О промежут3 + накопленная4): кол-во оценок


Итоговый контроль осуществляется в форме государственного экзамена

Результирующая итоговая оценка складывается из накопленной итоговой оценки за итоговый контроль и рассчитывается следующим образом

О результ.итог. =0,5 итог.контроль +0,5 накопленная итоговая


Во всех случаях округления оценка округляется к меньшему, если дробная часть меньше 0,5, и к большему, если она больше 0,5.

11Учебно-методическое и информационное обеспечение дисциплины

11.1Базовый учебник

  • Cotton, David, Falvey, David, Kent, Simon (2008). Language leader (Intermediate). Coursebook and CD-ROM. Pearson Education Limited, 3rd impr.

  • Hughes, John (2008). Language leader (Intermediate). Workbook with Key and Audio CD. Pearson Education Limited, 1st impr.


  • Trappe, Tonya and Tullis, Graham, 2005. Intelligent Business Intermediate, course book. – Longman: Pearson Education Limited.

  • Trappe, Tonya and Tullis, Graham, 2005. Intelligent Business Upper-Intermediate, course book. – Longman: Pearson Education Limited.



11.2Основная литература

  • Evans, David. Women in business (2001). Pearson Education limited. 1st ed.

  • Evans, Virginia (1994). Round-Up 5. Pearson Education Limited, 2003.

  • Gleeson, Janet (1999), The Moneymaker, Reader. – Essex: Pearson Education Limited.


  • Емельянова Н. А., Модина. И. А. A Market Economy: What is it? – Нижний Новгород: НФ ГУ ВШЭ, 1999.

  • Меркулова Э.Н. Let’s Read and Discuss (Parts 1,2,3). - Нижний Новгород, НФ ГУ ВШЭ, 2010.

  • Ненашева Т.А. Essential Business Vocabulary. Intermediate level. - Нижний Новгород, НФ ГУ ВШЭ, 2009.

  • Полякова Т.В. Essential Vocabulary. Upper-Intermediate level. - Нижний Новгород, НФ ГУ ВШЭ, 2008.

  • Федотова И.Г., Ишевская Н.А. Ускоренный курс английского языка. Москва, Медицина XXI, 2006.


11.3Дополнительная литература


  • Albery, David (2008). Language Leader. Teacher’s book and Test Master CD-ROM. Intermediate. – Essex: Pearson Longman.

  • Copage, Judy and Luque-Mortimer, Lucrecia and Stephens, Mare (2002). Get on Track to FCE Coursebook – Essex: Pearson Limited

  • Copage, Judy and Luque-Mortimer, Lucrecia and Stephens, Mare (2002). Get on Track to FCE Language Practice Workbook – Essex: Pearson Limited.

  • Evans, Virginia. Round Up. Teacher’s Guide – Essex: Pearson Education Limited.

  • Hewings, Martin. Advanced Grammar in Use. Cambridge University Press. 2009.

  • Johnson, Christine (2005). Intelligent Business Intermediate, Skills Book. Longman: Pearson Education Limited.

  • Murphy, Raymond. English Grammar in Use. Cambridge University Press, 2009.

  • Pile, Loise (2005). Intelligent Business Intermediate, Workbook. Longman: Pearson Education Limited.

  • Trappe, Tonya and Tullis, Graham (2005). Intelligent Business Upper-Intermediate, Skills Book. Longman: Pearson Education Limited.

  • Trappe, Tonya and Tullis, Graham (2005). Intelligent Business Upper-Intermediate, Workbook.– Longman: Pearson Education Limited.

  • Whitehead , R. and Black, M. Pass Cambridge BEC Vantage, Student’s book.

  • “The Economist”.

  • Хавина Э.Л. Короткие рассказы для чтения и обсуждения ”Short Stories To Read and Discuss”. Москва: Менеджер, 2010.



11.4Справочники, словари, энциклопедии


Longman Dictionary of Contemporary English (1978, 2009). Pearson Education Limited. Fifth ed.

11.5Программные средства


Информационное обеспечение

  • Video Intelligent Business Intermediate.

  • Тексты для аудирования (СD) к учебнику Language leader Intermediate

  • Тексты для аудирования (CD и аудиокассеты) к учебнику Intelligent Business Pre-Intermediate

  • Тексты для аудирования (CD и аудиокассеты) к учебнику Intelligent Business Intermediate

  • Тексты для аудирования (CD и аудиокассеты) к учебнику Intelligent Business Upper-Intermediate.

  • Test Master CD ROM Intelligent Business Pre-Intermediate.

  • Test Master CD ROM Intelligent Business Intermediate.

  • Test Master CD ROM Intelligent Business Upper-Intermediate.

11.6Дистанционная поддержка дисциплины


Для самостоятельной работы студентов используются Интерактивные компьютерные тесты и видеоматериалы:

  • Johnson, Christine. Intelligent Business Intermediate Business English Skills book CD ROM.

  • Burrall, Irene and Burrall, Nikolas. Intelligent Business Pre-Intermediate Business English

Skills book CD ROM.

  • Burrall, Irene and Johnson, Christine. Intelligent Business Upper-Intermediate Business English Skills book CD ROM.

Для обеспечения коммуникации типа "преподаватель-студент(ы)" и "студент-студент(ы)" активно используются возможности электронной почты MAIL и GMAIL
с их многочисленными функциональными возможностями и программами-менеджерами списков рассылки информации:

  • Электронная доска объявлений и сообщений, которая позволяет всем ее подписчикам организовывать асинхронные дискуссии, задавать вопросы и делать объявления, списывать информацию и выставлять презентации и файлы;

  • Доступ студентов к различным on-line тематическим группам обсуждения разделов курса, проблем, проектов;

  • Текстовый диалог и коммуникации между участниками процесса обучения;

  • Компьютерная конференция данных - автоматический синхронный и асинхронный обмен данными и файлами;

  • Групповая работа студентов над единым сетевым документом;

  • Групповое использование единого сетевого приложения или разработка одного и того же документа в реальном масштабе времени.

12Материально-техническое обеспечение дисциплины


Предусмотрено регулярное использование аудиоаппаратуры (магнитофонов и CD/DVD проигрывателей), а также использование видеоаппаратуры (телевизора и видеомагнитофона), ноутбука и проектора для демонстрации учебных фильмов и проведения презентаций.

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